We’ve been working on a series of articles for the Outdoor Games Blog that will feature Outdoor Game business owners. We want to know how these businesses came to be, what makes them unique, their general workflow, and their plans for the future.
This edition of our Business Spotlight comes from Alan Casucci, President & CEO My Pole-ish Horseshoes. My Pole-ish Horseshoes, LLC is a manufacturer of an outdoor game set for playing Pole-ish Horseshoes. The following are the responses from Alan from our Q&A.
What’s your business?
MPH is a competitive outdoor Frisbee game for people of all ages that combines skill and endurance as players defend their post from opposing teams. It provides friends and family with hours of competition and fun. The object of the game is to score points by throwing a Frisbee at the opponent’s pole and knocking the wiffle ball off its perch. The first team to get 21 points wins the game!
My Pole-ish Horseshoes game sets are the best designed, best quality game sets to play Pole-ish Horseshoes. Our game sets are built to last for years…not one season! You can play MPH in the gym, on sporting fields at the beach, in the backyard, tailgating, on vacation, while camping or on campus.
MPH game sets come with a propriety custom designed base making it the best designed game set for playing Polish Horseshoes. You don’t need to pay extra for a base when you purchase a MPH game set. You can also play My Pole-ish Horseshoes indoors because of our propriety design base.
How did you learn about the game that is/are the basis for your business?
When my son Eamon Casucci, who is Vice President of My Pole-ish Horseshoes was attending College he was introduced to the game Polish Horseshoes that was played with a single pole stuck into the ground with a beer can on top of the pole. As a company, My Pole-ish Horseshoes has now designed the best game set on the market today to play Polish Horseshoes and instead of using beer cans we have mainstreamed the game for people of all ages by adding wiffle balls to the game set.
Talk about moment MPH became a business.
After spending two years traveling around the country introducing My Pole-ish Horseshoes to consumer from the East Coast to the West Coast and doing our due diligence regarding our brand positioning, messaging, price points and seeing if consumers would pay to play, My Pole-ish Horseshoes passed with flying colors. We are now ready to move our company from a research development stage to a sales and marketing driven company.
Is this a full time or part time job? How much of your life is this business? Do you have employees?
At the present time there are two full time positions, my-self, as President & CEO and Eamon Casucci as Vice-President of My Pole-ish Horseshoes, LLC. My Pole-ish Horseshoes is a family business with my two other sons Tyler & Ethan chipping in on a part time bases. Ethan just graduated from college and has joined the company as full time as Director of Marketing.
Where is your business located? Does that have an effect on your sales or distribution?
My Pole-ish Horseshoes is located in Marlboro, MA. Our location does not have an effect on our distribution. We are a web based company. Our product are also sold through a select group of Business to Business and Business to Consumers catalogs.
Have you ever worked with other related groups or businesses? Online/Offline
Yes, I also own a creative boutique named Thought For Food. We work with food companies all over the country providing Brand Development & Positioning, Public Relations and Packaging Design.
What sets your business apart from other similar businesses?
Quite simply, we offer the best designed game set to play Polish Horseshoes on the market today. We offer consumers a choice of ten color combinations to choose from and we understand what it takes to launch a product and how to provide value to our customers.
How do you market your business?
My Pole-ish Horseshoes markets its games sets using a integrated media mix of Public Relations, Social Media, On-line Advertising, Trade Shows and Events.
What is your favorite part of the business?
To see people playing our game!
What are your future plans and aspirations for your business?
To continue selling our game sets to consumers and also to look for custom order opportunities with large consumer product companies that can easily use My Pole-ish Horseshoes as a promotional product. We have the ability to provide consumer goods companies with the color poles of their choice. It would be a terrific branding tool for the companies. We could easily attached their logos to our game set poles.
At this present time, we have Resorts, Camping Grounds, YMCA’s, Boys & Girls Clubs, Colleges, Schools and consumers buying our game sets. As we like to say, My Pole-ish Horseshoes is the “NEXT GREAT AMERICAN OUTDOOR GAME!”
My Pole-ish Horseshoes can be found online at www.mypole-ishhorseshoes.com